Nudging and Data Science

I’ve recently been reading a great book on how people make decisions and what organizations can do to help folks make better choices. That book is Nudge. What is a nudge? The authors describe a nudge as anything that can influence the way we make decisions. Take the primacy affect, for instance, namely the idea that order matters in a series of items. We’re more likely to recall the first or last option in a list of items simply because of their positions.

Quiet Time to Think

Multitasking is a fallacy. Most of the time when we think we’re optimally getting things done by working no multiple tasks or even multiple projects, we’re selling ourselves short. You’ve all worked with a programmer like this, they’re the person who freaks out or makes a snide remark each time you walk up to them with a question and didn’t “use the proper channels. Put it in an email or a ticket and if you walk up to me again with your problems I’ll…”